Embrace Privacy Policy
Last updated: 25 July 2026. This policy explains how Embrace HD handles information.
1. Who we are
Embrace HD (“we”, “us”) is a mobile application that converts and helps you share WhatsApp-ready HD video. Contact: info@embraceapp.co.uk.
2. Information we collect
- Account data: WhatsApp phone number (stored encrypted at rest; see Security), optional display name, and linked device identifiers you provide when signing in or claiming a trial.
- Authentication data: one-time passwords (stored hashed, short-lived) and session tokens to keep you signed in.
- Usage & entitlement data: trial start dates, subscription status checks, and feature flags needed to unlock HD export or ads.
- Video files: videos you choose to upload for conversion. Files are processed to produce an export and are not used to train unrelated models.
- Diagnostics: basic server logs such as request counts and error messages to keep the service reliable.
3. How we use information
- To create and secure your account
- To convert video and deliver downloadable exports
- To apply trial, subscription, and ad rules
- To prevent abuse and improve reliability
- To respond when you contact us
4. Legal bases (where GDPR applies)
We process data to perform our contract with you (providing the app), with your consent where required (for example certain marketing or optional permissions), and for legitimate interests such as security and service improvement — balanced against your rights.
5. Sharing
We may share data with:
- Infrastructure providers that host our API and database (for example a VPS and PostgreSQL on our chosen cloud host).
- WhatsApp / Meta when delivering OTP messages through the WhatsApp Cloud API or when you open WhatsApp from the app.
- Advertising partners such as Google AdMob when ads are shown to eligible (typically non-premium) users. Ad partners may collect device and advertising identifiers under their own policies.
- Billing partners such as RevenueCat / app stores when you subscribe, to verify entitlements.
We do not sell your personal information.
6. Retention
Account and trial records are kept while you use the service and for a reasonable period afterward for security and legal purposes. OTPs expire quickly. Uploaded source files are deleted after processing where possible; exported files may remain on the server or device until removed by retention policies or by you.
7. Security
We use HTTPS for API traffic, hashed OTPs, and access-controlled databases. WhatsApp phone numbers are encrypted at rest with AES-256-GCM (authenticated encryption). A separate keyed hash (HMAC) is used so we can look up your account without storing the number in searchable plaintext. Numbers are decrypted only in memory when we need to send you a WhatsApp message (for example a login OTP) via the WhatsApp Cloud API. No method of transmission or storage is 100% secure.
8. Your rights
Depending on where you live, you may have rights to access, correct, delete, or restrict processing of your personal data, and to object or port data. To delete your Embrace HD account and associated data, use our Delete account page or email info@embraceapp.co.uk. You may also lodge a complaint with your local data protection authority.
9. Children
Embrace HD is not directed at children under 13 (or the minimum age required in your country). We do not knowingly collect their personal data.
10. International transfers
Your information may be processed in the United Kingdom / European Economic Area or other countries where our providers operate. We take steps appropriate to the transfer, such as standard contractual clauses where required.
11. Changes
We may update this policy. We will revise the “Last updated” date and, when changes are material, provide additional notice in the app or on this site.
12. Contact
Privacy questions: info@embraceapp.co.uk · Contact page